Look Inside and Free Samples

A picture may be worth a thousand words, but that doesn’t mean words are useless. In fact, words are pretty damn important.

Here’s the thing. Your cover may attract readers. Your blurb, ranking, and reviews make them drift ever closer to that neat little ‘Buy’ button. However, the best way for your readers to get a taste of your book is for them to, well, get a taste of the book.

In other words, the free sample.

Most important sites like Smashwords and Amazon give you the option to take a peek inside the book before buying, just enough to get an idea of what you are in for. In Amazon, this option is called Look Inside. It’s a very handy tool, but it has one downside.

Here’s the thing. Look Inside isn’t enabled immediately.

I have talked about this before, and it took me by surprise the first time I found out, but Look Inside isn’t enabled until one or two days after your book is released.

In other words, it won’t be available during your book’s pre-order period and it won’t be available on its release date.

This is a not-insignificant inconvenience when you are promoting your book.

What to do then? How do you give your readers a taste of a free sample?

The answer is pretty simple.

Give them a free sample.

Plenty of authors do it. They’ll put a couple of chapters of their books on their websites during the weeks leading up to its release. It helps them build momentum, and you can do the same thing. Go ahead. Use that blog of yours or your website if you have one. Make sure your readers get a taste of your book before it comes out.

For example, you can now read the Prologue of Full Moon Hunt completely free of charge on my website.

Just Click Here.

What are you waiting for?

Build Momentum!


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